Proposed Names …

Quilt Condos
Rationale:
– In its early years and tobacco heyday, Delhi attracted a large number of European
immigrants.
– This is reflected in several community organizations and gathering halls, a remarkably
rich diversity for a small town:

Pros:
– Unique
– Would inspire a colourful, distinctive logo
– Inviting and warm
– Well suited for the local empty nester target demographic

Kiln Kraft
Rationale
– Honours a once-common structure in Delhi’s landscape, the tobacco kiln.
– “Kraft” adds an alliterative component to the name, while inferring craftsmanship.
– “Kiln Craft” is term used in pottery/dishware making, suggesting a feeling of comfort
and home.

Pros:
– Short and memorable
– Youthful name without direct tobacco reference
– Yet subtle and respectful homage to the town’s tobacco roots

The Earl OR Frederick’s Place
Rationale
– These two options honour Earl Frederick Crabb, a WWI fighter ace who was from
Delhi.
https://en.wikipedia.org/wiki/Earl_Frederick_Crabb
– The “Frederick’s Place” option has the additional reference to Delhi pioneer
Frederick Sovereen and the original Fredericksburg place name.

Pros:
– Traditional and won’t stir the pot (given that your midrise is the first of its kind in the
small town)
– Would inspire a distinctive logo using sky and aerial concepts (while purposely
avoiding any martial elements).

The Dell
Rationale:
– A dell is “a small valley, usually among trees”
– Synonymous with the first syllable in “Delhi”
– Fitting given the surrounding region: some will associate it subconsciously with
agriculture: “the farmer in the dell.”

Pros:
– Supports branding that emphasizes nature, environment, and outdoors.
– Attractive to big-city homebuyers who are eager to escape the hustle and bustle by
relocating to a rural area.
– Resonates with different demographics:
o Older demographics – farming
o Younger demographics – nature + contraction of “Delhi” is youthful

Flare
Rationale
– A fire or blaze of light used especially to attract attention.
– Very subtle/indirect reference to tobacco (lighting up a cigarette/cigar/pipe).
– A homophone with “flair”: stylishness or originality as well as special or instinctive
aptitude.
Pros:
– Evokes style and vibrance
– A single-word name is trendy in big city developments
– Speaks to a younger demongraphic